Amethystal Privacy Policy

1. Information We Collect

We collect both personal and non-personal information to provide a better experience for you. This information includes:

• Personal Information: Information that can be used to identify you, such as your name, email address, phone number, shipping and billing addresses, and payment information.
• Non-Personal Information: Information that cannot be used to identify you directly, such as browsing history, IP address, device type, and general location information (city, region).

We collect this information when you:

• Create an account or make a purchase
• Sign up for our newsletter
• Fill out forms on our site
• Contact our customer support team
• Interact with our website (cookies and analytics)

2. How We Use Your Information

The personal information we collect is used for the following purposes:

• Order Fulfillment: To process and ship your orders, and to send you related notifications (e.g., order confirmation, shipping updates).
• Customer Service: To provide you with customer support, respond to inquiries, and address concerns.
• Marketing Communications: With your consent, we may use your email to send you promotional emails, special offers, or product updates. You can opt-out of marketing emails at any time by clicking “unsubscribe” in any of our emails.
• Improvement of Services: To analyze how users interact with our site and improve its functionality and user experience.

3. Cookies and Tracking Technologies

We use cookies and other tracking technologies (such as web beacons and pixels) to collect data on how you use our website. These technologies help us:

• Enhance the functionality and personalization of the site
• Track user behavior for analysis and marketing purposes
• Provide relevant advertisements and offers

You can manage cookie settings in your browser, but disabling cookies may impact the performance and functionality of the website.

4. Sharing Your Information

We may share your personal information with trusted third parties under the following circumstances:

• Service Providers: We may share information with companies that assist us in operating our business, such as payment processors, shipping companies, and email marketing services. These service providers are required to keep your information confidential and secure.
• Legal Compliance: We may disclose your information if required by law, such as to comply with a subpoena, legal process, or regulatory request.
• Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction. We will notify you in the event of such a transfer.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Security

We take the protection of your personal information seriously. We implement industry-standard security measures, including encryption and secure sockets layer (SSL) technology, to protect your data from unauthorized access, alteration, or disclosure.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

You have the right to:

• Access: You can request a copy of the personal information we hold about you.
• Correction: You can update or correct your personal information if it is inaccurate or incomplete.
• Deletion: You can request that we delete your personal information, subject to certain legal restrictions.
• Opt-out of Marketing: You can opt-out of receiving marketing emails by following the “unsubscribe” link in our emails or by contacting us directly.
• Cookie Preferences: You can manage your cookie preferences through your browser settings.

To exercise these rights, please contact us at the details provided below.

7. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and other services not operated by Amethystal. These third-party sites have their own privacy policies, and we encourage you to review them before providing any personal information. We are not responsible for the content or practices of these third-party sites.

8. Children’s Privacy

Amethystal’s website is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information from our records.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: